Carzzy – Rebranding & Visual Identity
Buying a used car should be exciting, but the process often comes with uncertainty, endless research and questions of trust. This was our starting point for building the brand Carzzy, a new identity of Benussi Select Cars. The challenge was to rethink the brand's role in the category, shifting the focus from simply selling vehicles to making the entire buying experience easier, clearer and more enjoyable. We built its strategic positioning around trust and transparency, then translated it into a distinctive brand personality and visual identity designed to make Carzzy a fresh, approachable voice in used-car retail.
ServicesBrand strategy, rebranding, naming, visual identity, logo design, brand storytelling, brand collateral.
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Carzzy – Rebranding & Visual Identity
How to make used-car buying feel brand new
The Client & The Challenge
An established business, ready for a new identity.
Formerly known as Benussi Select Cars, Carzzy emerged from an established used-car business with a new name, a new identity and a clear ambition: to redefine the experience of buying pre-owned vehicles.
In a market where information can be confusing and trust hard to establish, the challenge was to create a brand that would make buying a used car feel as straightforward, reassuring and exciting as buying a new one. More than just a place to find a good deal, Carzzy needed to become a reliable partner that makes every step of the journey easier, clearer and more enjoyable.
The Creative Approach
A better way to buy, with confidence in every turn.
We built Carzzy around a simple promise: to make buying a used car feel just like new. More than a platform for finding a vehicle, Carzzy is a trusted partner and advisor, guiding customers towards the car that best fits their needs and lifestyle. Transparency and honesty sit at the heart of the proposition, with detailed vehicle descriptions, complete histories, clear pricing and no hidden costs replacing uncertainty with confidence and control.
We shaped a brand personality that balances professional expertise with the warmth and charm of a knowledgeable friend. We translated this positioning into a distinctive visual identity built around a bold wordmark and a striking combination of zesty lime green and dark grey. The oversized, stylised initial C acts as the brand's visual anchor. Its rounded upper curve and pointed lower end evoke a map pin, subtly referencing mobility, accessibility and the journey towards finding the right car.
The Result
A new identity, built to move the business forward.
The rebranding established Carzzy as a standalone brand with a distinctive personality and a clear customer promise. Combining reliability, transparency and an approachable attitude, it brings a fresh perspective to used-car retail. With new sales centres in Zagreb, Split and Rijeka, Carzzy is expanding its presence across Croatia and advancing its ambition to set a new standard in the category. More than a place to find a great deal, it's a brand built around trust, freedom and enjoying the journey of mobility.
