Old Pilot’s Gin – Brand Strategy & Visual Identity
Born from the shared passion of two pilots, Croatian microdistillery Duh u boci (Spirit in the Bottle) created Old Pilot’s Gin, a distinctive craft gin. Drawing on the founders’ aviation roots, we created a cohesive brand identity that connects their two worlds, combining the spirit of flight with the art of handcrafted distilling. From strategic consulting and brand positioning to logo, packaging, website, and brand storytelling, every element works together to create a distinctive, cohesive brand that has earned recognition at prestigious international spirits competitions.
ServicesBrand strategy, branding, visual identity, logo design, brand storytelling, tagline, packaging and Brand consulting.
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Old Pilot’s Gin – Brand Strategy & Visual Identity
How an aviation legacy took flight as a distinctive craft gin brand
The Client & The Challenge
Two pilots, one shared passion, and a gin with a story to tell.
Duh u boci (Spirit in the Bottle) is a Croatian microdistillery founded by two pilots whose shared passion for aviation and fine spirits led to the creation of Old Pilot’s Gin.
The challenge was to establish a distinctive position in the competitive premium gin market. This required more than compelling packaging: the distillery needed a clear brand strategy, a credible story, and a consistent identity that could differentiate its offering across hospitality and retail channels. Our role extended beyond design to include business strategy consulting, brand positioning, and the development of a cohesive brand platform.
The Creative Approach
Bringing the spirit of flight into the world of craft distilling.
We worked with the founders to connect the distillery’s background, product craftsmanship, and market ambitions into a clear brand narrative. Aviation provided a credible foundation for differentiation, informing a positioning built around precision, craftsmanship, and the founders’ unique professional experience.
We translated this strategic direction into a visual identity spanning logo design, packaging, website design, and brand storytelling. Packaging became the primary expression of the positioning. Angled label lines reference flight, copper accents connect to the distillation process, and aviation-inspired details reinforce the founders’ story. The identity was subsequently extended to the ready-to-drink range, maintaining consistency while adapting to a new product format.
The Result
A story of two pilots, distilled into a distinctive brand.
The result is a cohesive brand identity rooted in the founders’ story and brought to life through considered design details. Old Pilot’s Gin has earned recognition at national and international spirits competitions, alongside increased sales across hospitality (HoReCa) and retail channels. The project demonstrates our integrated approach to brand building, combining business strategy and creative execution to create a brand designed to differentiate and support long-term growth.
